Description: This book, titled "Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers" is a valuable resource for those interested in technology and engineering, business and economics, and marketing and selling in general. The author, Geoffrey A. Moore, provides insightful and practical guidance on how to cross the chasm and sell disruptive products to mainstream customers. With a publication year of 2014 and 288 pages, this trade paperback book is in English language and measures 8 inches in length, 5.3 inches in width, and 0.7 inches in height. It weighs 7.7 ounces and is published by HarperCollins. The book is categorized under "Books & Magazines" and "Books" and is ideal for those interested in topics such as marketing, reference, technical and manufacturing industries and trades, new business enterprises, management, sales and selling in general.
Price: 4.46 USD
Location: Middletown, Ohio
End Time: 2024-11-13T18:39:30.000Z
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Edition: 3
Book Title: Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages: 288 Pages
Language: English
Publisher: HarperCollins
Item Height: 0.7 in
Topic: Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Publication Year: 2014
Genre: Technology & Engineering, Business & Economics
Item Weight: 7.7 Oz
Item Length: 8 in
Author: Geoffrey A. Moore
Item Width: 5.3 in
Format: Trade Paperback