Crossing the Chasm : Marketing and Selling Disruptive Products to

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Publication Name: HarperCollins Publishers

Book Title: Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

Number of Pages: 256 Pages

Language: English

Publisher: HarperCollins

Publication Year: 2006

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General

Item Height: 0.6 in

Genre: Technology & Engineering, Business & Economics

Item Weight: 6.4 Oz

Author: Geoffrey A. Moore

Item Length: 8 in

Item Width: 5.3 in

Book Series: Collins Business Essentials Ser.

Format: Trade Paperback