Description: About this productSynopsisThe "brand with the crown" is recognised world-wide as an invaluable sports implement and luxury product. This book traces the manufacturer's development from the 1920s, when it began its steady rise to unprecedented international appeal, to the present. Explore the ingenious innovations in technology and marketing behind the prestigious company's swift success. Browse the images and devour the historical and technical details of some of Rolex's most reliable models: the Submariner, on which divers depend to get them safely back to the surface; the Cosmograph and Yachtmaster that auto-racers and boat captains trust for their precision and durability. Get the latest reports and performance tests results on Rolex items: rugged or elegant; classic or contemporary. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but Rolex has since expanded to include more than just the rich and famous.The "brand with the crown" is recognized worldwide as an invaluable sports implement and luxury product. This book traces the manufacturer's development from the 1920s, when it began its steady rise to unprecedented international appeal, to the present. Explore the ingenious innovations in technology and marketing behind the prestigious company's swift success. Browse the images and devour the historical and technical details of some of Rolex's most reliable models: the Submariner, on which divers depend to get them safely back to the surface; the Cosmograph and Yachtmaster that auto-racers and boat captains trust for their precision and durability. Get the latest reports and performance tests results on Rolex items: rugged or elegant; classic or contemporary. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but Rolex has since expanded to include more than just the rich and famous.Product IdentifiersISBN-100764345974ISBN-139780764345975eBay Product ID (ePID)175967188Key DetailsNumber Of Pages144 pagesFormatHardcoverPublication Date2014-07-11LanguageEnglishPublisherSchiffer Publishing, LimitedPublication Year2014Additional DetailsNumber of Volumes1 vol.Copyright Date2014IllustratedYesDimensionsWeight45.9 OzHeight0.9 In.Width9 In.Length12 In.Target AudienceGroupTradeClassification MethodLC Classification NumberNK7495Dewey Decimal681.114Dewey Edition23ContributorsEdited byFranz-Christoph Heel
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Language: English
Topic: Reference, Antiques & Collectibles, Business & Economics, Consumer Guides, Clocks & Watches, Jewelry, International / General
Author: Franz-Christoph Heel
Publisher: Schiffer Publishing, The Limited
Illustrator: Yes
